DELMONTE - Following from research it was felt Delmonte had lost confidence and pride. The aim was to make Delmonte ‘The Best Fruit Brand’, once again. I came up with the concept of tapping into Delmonte’s old advertising at a time when the brand had confidence, with one twist, dropping the man in the white suit. ‘Only say yes! to the best’... it was a research winner.
As well as creating fun and proud packaging to replace their ‘Fruit Express’ range.
JUST BOUILLON GRAVY RANGE
Kallo Foods wanted to refresh what was a tired looking Gravy Range without losing the core essence of the brand. The result a more premium offering using appetising photography and crafted, more traditional type style.
ARNILEVE - With Nelsons being a homeopathic company they wanted to create a new brand for their arnica range that retained a natural look. I felt it was important to steer clear from the usual homeopathic image. I therefore gave these products an effective, modern and dynamic presence. This has been well received by US retailers.
DANONE ACTIVA - Danone created a new light whipped mousse product for their Activia range. They required some visuals to support different propositions within research. I designed two out of the four visuals, one of which was a research winner.
DANONE ACTIVA FLAIR A pack was designed that communicated the product perfectly whilst still retaining elements of the Activia brand... it was a research winner.
- Creative Print Design
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